The Cincinnati Zoo is smart. They've posted many videos on YouTube
showing their cute and furry baby animals. They do of course have adult animals
that live at the zoo, but aren’t baby animals just adorable? Even when you
visit their website the first thing you see are videos and pictures of the
babies and all of the sweet laughable “awww!” moments that they do. This clever
advertising not only captures the adult audience for giving them the warm fuzzy
feelings, but it draws in the little kids who will surely beg Mom, Dad, or any
driving adult to rush them to see these cute little creatures.
In a world where social media now
dominates the persuasion of what to do on a Sunday afternoon, the Cincinnati
Zoo has shown that they can keep up in this fast pace marketing world. They
know that putting up posters or commercials is not just enough anymore. It’s
important to have their website with videos linked to YouTube. Not only are the
videos cute but they each have some sort of educational fact written below to
describe exactly what you’re seeing.
With the video posted above its mentioned that
dogs are actually great play companions for Cheetahs. What they zoo will do
then is get a puppy to match with one of their babies so that the two animals
can grow up together as play mates. In the video we see that both animals love
wrestling and running, so it’s easy to understand the logic of pairing these
two animals together. Not only did I learn something new, but awwww isn’t this
video just adorable? To the Zoo!
